Marta Waller’s story in television news isn’t your typical go-to-college and get your first job in the newsroom tale.  Rather, it’s one of dogged persistence, coupled with talent, a great mentor in the late legendary Los Angeles anchor, Hal Fishman, and some good fortune. Marta spent 24 years working at KTLA news in Los Angeles.  She began as a freelance writer on Christmas Eve, 1984, expecting to work for a day or two and stayed nearly a quarter of a century.

We tell you all this, because it is important to understand Marta’s determination and ability to get the most for her clients and from her clients in their quest for success.  Marta’s understanding of news, media, and people gives her the knowledge and expertise to lead her clients to their own victories.

Before she began with KTLA, Marta worked as a sound technician for 60 Minutes, CBS News, NBC News, KNBC, KABC and KCBS.  Although this seems commonplace enough, in the early 1970’s, it was not a job offered to women.  Being told she would never be able to do something was just the impetus Marta needed to accomplish a goal.  Despite staggering odds, and the opposition of multitudes of male union members who didn’t want women on board, Marta ignored the obstacles, and only watched her goal. After two long years, Marta managed to eke out the 30 days necessary to become a card-carrying member of the I.A.T.S.E., Local 695, and one of the first female members.

Shortly after completing her family in 1982, Marta realized travelling had become a problem, and she decided it was time to hang up the heavy sound gear and head into the newsroom. She talked her way into a job at KCOP as the Assignment Editor, where she set the foundation for what became a large competitive newsroom.

That challenge complete, Marta decided to try her hand at news writing, and found a great fit.  She worked around Los Angeles and in San Francisco, finally settling at KTLA in 1984.  And that is where her career and true love of journalism and TV news flourished.  Marta loved writing and soon was named producer of the Weekend Edition of News At Ten, and backup producer of the Weekday Edition.  When she asked for the opportunity to report, she was initially told “no,” but that just made Marta more determined.  By June of 1986, Marta was a news writer part-time, Weekend Producer and part-time reporter.  Within a year, reporting full-time was her regular job and in 1990, she became the weekend anchor.  In 1995, Marta made a name for herself while anchoring the daily gavel-to-gavel coverage of the O.J. Simpson Murder Trial.  During that time, KTLA also launched a midday newscast with Marta as the anchor.

When the Simpson Trial ended, Marta continued to anchor the midday newscast for another year as well as News at Ten with Hal Fishman.  

Marta anchored the Weekend Edition of News at Ten with Larry McCormick until his death in 2004.  The past several years, Marta has devoted her time to extensive coverage of health stories important to viewers.  Her in-depth coverage of health stories, and many sources in the Greater Los Angeles area has given her unparalleled expertise, providing her clients with a know-how not seen anywhere else.